Itsu has been the place to go for pan-asian food for over a decade. Many of us associate Itsu with sushi but very few people know that Itsu now also sells warm snacks such as the Bao, a warm steamed bun.
I created an integrated campaign to bring this to people's attention.
The campaign ran all over London. The campaign tactically connects with the commute and 9 to 5 work life using a cheeky tone of voice.